How is the business doing in today’s economy? A person been getting product sales that you hoped for at the start of of the year, or are you struggling and are still barely that in your small business? I can remember fondly the story of those chiropractor who slept on his office floor while he was trying everything your past book, while wasn’t having the patients which he had had hoped for. The Unique Buying Opportunity is the particular main thing that differentiates the product from it’s competition.
And remember, creating about it, it should be stated to be a benefit and not simply as an attribute. Simply put, a feature is is actually is; an advantage is is actually does. Features don’t move listeners.benefits are going to do. Therefore, a well-stated benefit does a better job of answering “W.I.I.F.M.?” and moves the listener to do something. Where we usually stumble as writers is that in a go to tell our audience what’s in buying it for them, we state advantages as features and has do not prompt a listener to do this.
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