Five Reasons Why Social Media Is Important for SEO

What the heck does social media have to do with SEO? MWI gets the information frequently from both current and potential clients. While social media has been an increasingly popular channel for marketing over the last few years, many companies haven’t yet begun to make use of the potential of it. This is especially important if you are investing in search engine optimization. While the benefits of social media are not immediately apparent, they are vital for SEO help. Of the many reasons to consider the use of social media in your overall strategy to be online Here are five reasons why it’s crucial to SEO.

1) Social Media Signals

It’s not a secret that Google, Bing and other major search engines have been using online dialogue as part of their algorithm for ranking for some time. Social engagements occur when people like, comment on, share or tweet about content. A piece of content that has more engagements on social media will show higher social signals. Search engines evaluate these signals from social media, and consider it an index of quality when ranking content. This is a way for search engines to identify what people find most useful and what algorithm they believe to be top-quality. If the content you’re looking at receives a lot of social interaction it will be immediately indexable.

2.) Link Building

It’s past the time when you could get hyperlinks from other sites. With the emergence of Google’s Panda and Penguin algorithms SEOs have to do link building using the old-fashioned method – create high quality content that is worthy of linking. How do you get in touch with sites that would be willing to link to your site if asking them directly is thought to be an “unnatural” practice for building links? Social media is the answer. Social media allows you to present your content in front of the right people, http://www.unab.edu.ar/index.php/foros/profile/belenbillington/ who could be in a position to influence them to link to your content in the event that it is worthy of linking to. These people will be able to share your content with other people and boost your authority.

3) The amplifying of content

No matter how top-quality your content is, it will not achieve much success until you amplify it. Sure, email marketing is an effective way to boost content, but it will only reach the people in your marketing database. The possibility of reaching new audiences is via social media. If you send your content out to your followers, they’ll be sure to share it with their own followings when they find it useful. The people who share it will promote your content to their followers, thereby increasing your reach. In addition, you’ll gain relevant traffic as well as inbound linking social signals, as well as brand awareness, all of which are used by search engines to determine content assessment of quality.

content amplification lifecycle

4.) Brand Awareness and Signals

Brand identity and awareness can inform search engines much about the credibility of your website as well as how much it should be considered reliable in their ranking algorithms. Social media is a great way to increase brand awareness and amplifies the content you publish. Google refers to this as co-citation. These co-citations can be developed through social media to improve Google’s trust and help with search results that are branded.

5) Social Indexing

Search engines have been indexing social media accounts for a number of years now which means that they show up in results pages for search engines. This allows your company to be displayed in search results for your branded search queries that are not limited to the site of your business. It’s more than that. Individual tweets on Twitter were once indexed and shown in search results as well providing another method for your content to rank in search. It was temporary, however, and Google shut it down after few months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.