Five Reasons Social Media is important for SEO

What the heck does social media have to relate to SEO? MWI receives this information a lot from current and prospective clients. Although social media has been a growing channel for marketing in recent times, many firms haven’t yet begun to take advantage of it. This is crucial if you are investing in SEO. The creation and management of social media accounts is crucial to support SEO initiatives, but their benefits aren’t immediately obvious. Below are five reasons why social media is crucial for SEO.

1.) Social Media Signals

It’s no secret that Google, Bing and other major search engines are using online dialogue in their algorithm for ranking for quite some period of time. When people share content via Twitter, Facebook, comment or share the content they like This is referred to as social engagement. A piece of content that has more social engagements will show higher social signals. Search engines analyze these social signals, and consider it a quality factor when ranking the content. It’s a way of evaluating the quality of content that people are able to use over what their automated algorithm decides is good quality. If something has a high amount of social shares it will be immediately indexable.

2.) Link Building

Long gone are the days of soliciting websites to add links to yours. Since the introduction of Google’s Panda and Penguin algorithm SEOs must do link building the traditional way – create high quality content that is link-worthy. How do you reach websites that are willing to link to your site, Autiwiki.org/index.php?title=Five_Reasons_Why_Social_Media_Is_Important_For_SEO, additional resources, if the request is thought to be “unnatural”? Social media can help. Social media can help you present your content in front of the right people, who could be attracted to link to it in the event that it is worthy of linking to. They will also promote your content to their networks which increases the power of your content.

3) Content amplification

It doesn’t matter how good the content you publish, it will not achieve much success until you amplify it. Yes, email marketing is an effective way to boost content, but it’ll only reach the people in your database of marketing. Social media allows you to reach new audiences with your content. When you share your content, your followers will be able to share it with their followers if they find it useful. The people who share it will be able to share your content with their followers, increasing your reach. As a result, you get lots of relevant traffic including inbound links, brand recognition and social signals All of which are used by search engines to judge the quality of the content.

content amplification lifecycle

4.) Brand Awareness & Signals

Brand image and recognition can tell search engines many things about the quality of your website as well as the degree to which it should be considered reliable in their ranking algorithms. Aside from amplifying your content social media can also help increase brand recognition. Google refers to this as co-citation. The creation of these co-citations via social media can help increase Google’s trust and confidence in your site, as well as aiding with search queries that are personalized.

5) Social Indexing

Since search engines are able to index social media profiles and display them on search results pages. This allows your business to show up in search results for brand-related queries, which aren’t exclusive to your site. But there’s more than that. Individual tweets on Twitter were at one time indexed and displayed in search results as well giving another opportunity for your website to be ranked in search. It was temporary, however, and Google stopped it after a few months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.