Five Reasons Social Media Is Important for SEO

What does social media have to relate to SEO? At MWI, we get lots of questions from our current and prospective clients. While social media has been an increasingly popular channel for marketing over the last few years, many companies haven’t yet begun to profit from the potential of it. This is especially important when you’re investing in SEO. Although the benefits of social media may not be immediately obvious, https://socialwb.com/%d8%b4%d8%b1%d8%a7%d8%a1-%d9%85%d8%aa%d8%a7%d8%a8%d8%b9%d9%8a%d9%86-%d8%aa%d9%88%d9%8a%d8%aa%d8%b1/ they are essential for SEO aid. Here are five reasons why social media is crucial for SEO.

1.) Social Media Signals

It’s no secret that Google, Bing and other major search engines have been using online chat in their algorithm for ranking for a long time. When people tweet, like or comment on an article that is known as a social engagement. A piece of content that has more engagements on social media is likely to have more social signals. Search engines evaluate these social signals, and consider it a quality factor when ranking the content. It’s a way to measure the content that people consider useful over what their algorithm decides is of good quality. If a piece of content receives a lot of social engagement It can be quickly identified.

2) Link Building

The days of going out and asking for websites to link to yours. With the advent of Google’s Panda and Penguin algorithms SEOs are now forced to do link building using the old-fashioned method by creating high-quality content which is relevant to linking. How do you reach out to websites which are willing to hyperlink to your site, if asking them directly would be thought to be “unnatural”? Social media can help. Social media lets you publish your content to relevant audiences who may be willing to share it with others, should it be worth linking to. These people will share your content with others increasing your influence.

3) The amplifying of content

It doesn’t matter how good the content you publish, it won’t get much traction unless you amplify it. Marketing via email can be a great way of amplifying the content you create, but it won’t reach those in your list of marketing contacts. You can reach new audiences through social media. If you publish your content to your followers, they’ll be sure to share it with their own followers when they find it useful. This will cause them to share it with their following to increase your reach. You’ll also get relevant traffic as well as inbound linking social signals, inbound linking, and brand awareness and are used by search engines for content assessment of quality.

content amplification lifecycle

4) Brand Awareness & Signals

Search engines can use brand identity and awareness to determine the credibility of your website and how trustworthy it needs to be for their ranking algorithms. Aside from amplifying your content Social media can also to increase awareness of your brand. This is what Google refers to as a co-citation. The creation of these co-citations via social media will help improve the trust Google has in your website , and will also help by using branded search terms.

5.) Social Indexing

Since search engines index social media profiles these profiles are now showing in search results pages. This lets your brand appear in search results that include branded search queries , which is more than the site of your business. This gets more effective. Individual tweets on Twitter were at one time indexed and displayed in search results, too which gave another means to ensure your content’s ranking in search. However, it was only temporary the deal was ended when Google removed it after couple of months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.