Five Reasons Social Media Is Important for SEO

What can social media provide in terms of SEO? At MWI we hear lots of questions from our the current and potential clients. Social media is an incredibly growing marketing channel that most companies have only just begun using in the last couple of years, yet it’s essential to utilize it when you’re investing resources in search engine optimization. Setting up and managing social media accounts are extremely important for supporting SEO initiatives, but the benefits may not be immediately evident. There are many reasons to think about the use of social media in your overall strategy to be online Here are five reasons why it is essential for SEO.

1.) Social Media Signals

It’s no secret that Google, Bing and other major search engines are using online dialogue as part of their algorithm for ranking for some time. A social engagement happens when people comment, like or share tweets about an article. The more social engagements your content is able to get, the more social signals you can build for your website. Search engines analyze these signals from social media, and then use them as an indicator of quality when ranking the content. This allows search engines to know the most popular content and what their algorithm deems top-quality. If an article is receiving lots of social shares, it can be instantly classified.

2) Link Building

It’s been a long time when you could get hyperlinks from other sites. In the wake of Google’s Panda and Penguin algorithm SEOs are now forced to create links in the old fashioned way – create high quality content that is worthy of linking. How can you get your content to websites that will link to your content, if they are considered “unnatural”? Social media is your solution. Social media enables you to place your content in front of the right people, who could be attracted to link to it should it be worthy of linking to. They will also be able to share your content with other people increasing your influence.

3.) Content Amplification

The quality of the content you publish, it won’t gain traction without amplification. Marketing via email is a great way of amplifying content but it’s only going to reach people in your list of marketing contacts. Social media enables you to increase the reach of your content. If you share your content, your following will spread it to their networks if they find it useful. These people will then spread the word to their networks, further increasing your reach. In return, you will gain lots of relevant traffic such as inbound links, social signals and brand شراء متابعين تيك توك – princesinhas.com – awareness – all of which are used by search engines to assess the quality of your content.

content amplification lifecycle

4) Brand Awareness and Signals

Brand image and recognition can inform search engines many things about the quality of your site and how much it should be believed to be in its ranking algorithms. In addition to boosting your content social media also aids in create brand awareness. Google calls this co-citation. Making these co-citations with social media can improve Google’s trust in your company website , and will also help by using branded search terms.

5.) Social Indexing

Since search engines index social media profiles, they are now showing in search results pages. This enables your brand to show up in search results that include branded searches on more than only your website. This gets more effective. Individual tweets on Twitter were previously indexed and appeared in search results too which gave another means to ensure your content’s ranking in the search results. It was only temporary for a few months, until Google took the decision to end the service, and it’s still in place. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.