Five Reasons Social Media is Important for SEO
What does social media provide in terms of SEO? At MWI, Www.spinemath.org/index.php/5_Reasons_Social_Media_Is_Essential_For_SEO (http://www.stidolph.net/) we get lots of questions from our customers who are currently or are considering becoming clients. Social media is a fast growing channel for marketing that most companies have only just begun taking advantage of in the past few years. However, it’s very important to leverage particularly if you’re investing resources into search engine optimization. The creation and management of social media accounts are essential to aid in SEO efforts, even though the benefits of social media aren’t always apparent. Below are five reasons why social media is important for SEO.
1.) Social Media Signals
It’s not a secret that Google, Bing, and other search engines utilize online conversation as part of their ranking algorithms. Social engagements occur when users like, share or share tweets about an article. A piece of content that has the highest number of social engagements will show higher social signals. Search engines look at these signals from social media, and then use them as an indicator of quality when ranking the content. It’s a way to determine what content is popular with users over what their automated algorithm determines to be top-quality. If an article receives lots of social interaction the content can be classified.
2) Link Building
Long gone are the days of soliciting websites to link to yours. Google’s Panda/Penguin algorithms have compelled SEOs to build links by using the traditional method of creating high-quality content that is relevant. But how do you reach sites who are willing to link to your content if asking them directly is thought to be an “unnatural” link building practice? Social media is the answer. Social media lets you put your content in front of the right people, who could be influenced to link to it should it be worthy of linking to. These people will share your content with others and increase your reach.
3) Content Amplification
It doesn’t matter how high-quality the content you publish, it’s not going to get much traction unless you amplify it. Sure, email marketing is an excellent method to amplify content, but it’ll only reach people within your database of marketing. Social media lets you expand your reach with your content. If you share your content, those who follow you will also share it with their following should they find it valuable. This will cause them to share it with their following to increase your reach. You will also gain relevant traffic and inbound links social signals, inbound linking, and brand recognition, all of which are used by search engines for content quality determination.
content amplification lifecycle
4) Brand Awareness and Signals
Brand image and recognition can inform search engines much about the credibility of your website as well as how much it should be believed to be in its ranking algorithms. Social media helps to build brand awareness and increases the quality of the quality of your content. Google refers to this as co-citation. Building these co-citations through social media will help improve the trust Google has in your web page and also assist by using branded search terms.
5.) Social Indexing
Since search engines are able to index social media websites which means they show on search results pages. This allows your company to be displayed in search results for branded search queries that are not limited to just your own website. However, it’s even more than that. Tweets on their own from Twitter were once searchable and displayed in the search results. This allowed your site to rank higher on the results of a search. It was only for a short time, however it ended and Google ended it after a few months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.