5 Reasons Why Social Media is important for SEO

What the heck does social media have to in relation to SEO? At MWI, we get lots of questions from our customers who are currently or are considering becoming clients. While social media has become a growing channel for marketing in recent years, most firms haven’t yet begun to profit from it. This is especially true to consider if you’re planning to invest in SEO. Setting up and managing social media accounts are extremely important for supporting SEO efforts, though the benefits may not be immediately evident. Here are five reasons why social media is vital to SEO.

1.) Social Media Signals

It is no secret that Google, Bing, and other search engines utilize online conversation as part of their algorithm for ranking. If people tweet, Brassandpipes.com/index.php?title=User:Dirk284136620 (recent Virtualpubfootball blog post) share, like or comment on an article This is referred to as social engagement. A piece of content that has the highest number of social engagements is likely to have more social signals. Social signals are utilized by search engines to determine the quality of the content. It’s a method of determining the quality of content that people are able to use and what their algorithm determines to be of high quality. If a piece of content receives a lot of social interaction, it can be instantly indexed.

2.) Link Building

It’s past the time when you could get links from other websites. Google’s Panda/Penguin algorithms have forced SEOs to build links by using the traditional method of creating high-quality content that is relevant. But how do you reach websites willing to link to your site if they are not directly approached as an “unnatural” practice for building links? Social media is your answer. Social media allows you to publish your content to interested audiences who might be willing to link to your content, in the event that it’s worth linking to. People who be able to share your content with their networks which will increase the impact of your content.

3) The amplifying of content

It doesn’t matter how high-quality your content is, it’s not going to get much traction in the absence of amplifying it. Yes, email marketing is an excellent method to amplify content, but it will only reach people within your database of marketing. The possibility of reaching new audiences is via social media. If you post your content to your followers, they will also share it with their personal followers in the event that they find it helpful. They will then share it with their following to increase your reach. You’ll also get relevant traffic, inbound linking social signals, as well as brand awareness and are used by search engines for content assessment of quality.

content amplification lifecycle

4) Brand Awareness and Signals

Brand identity and awareness can tell search engines an awful lot about the overall quality of your site and the extent to which it can be trusted in its ranking algorithms. In addition to boosting your content Social media can also increase brand recognition. This is what Google refers to as co-citation. Building these co-citations using social media can help increase the trust Google has in your website as well as helping by using branded search terms.

5) Social Indexing

Since search engines are able to index social media profiles and display them on search results pages. This allows your business to be displayed in search results for specific queries that aren’t exclusive to your site. It’s even more effective. Tweets that were individual from Twitter were once indexed and included in the search results. This allowed your site to rank higher on the results of a search. It was temporary, however it ended and Google removed it after few months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.