5 Reasons Social Media is crucial for SEO
What can social media provide in terms of SEO? MWI gets this kind of information frequently from prospective and current clients. While social media has become an increasing marketing channel over the last few years, many firms haven’t yet begun to benefit from it. This is crucial to consider if you’re planning to invest in SEO. Although the benefits of social media may not be immediately apparent, they’re vital for SEO support. There are many reasons why you should consider social media as a part of your overall strategy to be online, here are 5 reasons why it’s crucial for SEO.
1) Social Media Signals
It’s not difficult to see that Google, Bing, and other search engines utilize online conversations in their ranking algorithms. A social engagement happens when people like, comment or share tweets on a piece of content. The more social engagements your content receives, the more social signals you build to your site. Search engines look at the social signals they receive, and use it as an indicator of quality when ranking the content. This is a way for search engines to identify what content people consider to be most valuable and what algorithm they believe to be top-quality. If an article receives lots of social shares it will be immediately indexable.
2) Link Building
Long gone are the days of going out and soliciting websites to link to your site. Since the introduction of Google’s Panda and Penguin algorithm SEOs must build links the traditional way and create content of high-quality that is worthy of linking. How do you get in touch with websites that are willing to link to your content if you ask them directly, which is an “unnatural” link building practice? Social media can help. Social media allows you to publish your content to appropriate audiences that are willing to link to it, if it is worth linking to. Those people will also connect your content to their networks, further increasing the influence of your content.
3.) Amplification of content
You can make all the high quality content you want however it will not gain much traction without amplification. Sure, email marketing can be an excellent method to amplify content, but it can only be able to reach people who are in your database of marketing. It is possible to reach new audiences through social media. If you send your content out to your followers, they will spread it to their own followings when they find it useful. These people will then recommend your content to their followers, increasing the reach of your content. In return, you earn lots of relevant traffic, inbound links, social signals and brand awareness All of these are utilized by search engines to judge the quality of content.
content amplification lifecycle
4) Brand Recognition and Signals
Search engines will use your brand’s name and reputation to determine the credibility of your website and how trustworthy it needs to be within their ranking algorithms. Social media helps to build an image for your business and also boosts the content you publish. Google calls this co-citation. Building these co-citations using social media can help increase the trust Google has in your web page and also assist with branded search queries.
5.) Social Indexing
Search engines have been indexing social media profiles for some time now so they can now show up in the search results pages. This enables your brand to show up in search results for your branded searches on more than the site of your business. But it gets even better than that. Tweets on their own from Twitter were once indexed and Hub.mulikita.com/User:Tyree38P0091211 were displayed in search results. This allowed your content to be ranked higher in search. It was only temporary for a few months, until Google decided to discontinue this feature, which is still in effect. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.